Digital Marketing / Promoting / Online Marketing are some of the most used terms of the marketplace today. However, it is sadly just a number of jargon for most of the people who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it essential for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing in actual fact marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is this task. That is what Online marketing is definitely. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing can be a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing with the exception social media marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings their search results on the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every site owner as it aids you stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy all of them so as whenever pests are not reminding them relating to visit to price of running.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a huge digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771